Trending Brands 2024: The Top Market Shifts Shaping Consumer Behavior
- Athleisure continues to thrive, with brands like New Balance seeing a 32.9% increase in UK traffic - showing a sustained demand for stylish and comfortable apparel and the effects of strategic brand positioning
- K-Beauty surges globally, with leading brands on Amazon reporting a 67% YoY growth in the first half of 2024, and total revenues hitting $1.1 billion
- Quiet Luxury is on the rise, with interest up by 315% during Succession's final season and global searches surging by 104% in the last 6 months - indicating that minimalism and quality are capturing consumer’s hearts
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