In this whitepaper, VIOOH has partnered with DSP, Yahoo to delve into the remarkable growth of the programmatic digital out-of-home (prDOOH) in recent years.

There is no doubt that advertisers have become increasingly accustomed to agility in campaign strategy and execution, but this was historically the reserve of digital campaigns.

The COVID-19 pandemic played a significant role in fueling this trend across additional media channels such as DOOH, where programmatic adoption has accelerated, due to the flexibility it affords to respond to ever-changing consumer behaviour and contextual dynamics.