In this latest report, we dive deeper into the research to explore how businesses’ attitudes towards sustainability differ and how many businesses fall into each of the 5 clear segments identified, from the ‘True Believers’ who place sustainability at the core of their values, to ‘The Minimum’ who do no more than what is legally mandated.

In a world grappling with environmental challenges, the imperative for businesses to embrace sustainability is clearer than ever. Despite this, only 52% see sustainability as a significant area of focus for their business. As our latest research shows, this is a missed opportunity. Prioritizing sustainability is not only good for the planet and our people, but it can also drive business growth.