Unlocking the Full Value of Customer Journey Analytics
When you can monitor customer journeys to understand where struggles are occurring and which behaviours lead to the best outcomes, you have the knowledge to improve customer experience (CX) and boost performance.
This is the basis of customer journey analytics. In this eGuide, we’ll dive into greater detail, including:
- Expert advice on how to analyse a customer journey more effectively
- How customer journey analytics is different to journey mapping
- Five key aspects of successful customer journey analytics
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