In today’s changing privacy and technology landscape, building trust with your customers is critical. Consumers are more connected than ever and growing more and more privacy conscious. As a result, they want the brands they interact with to not only value their privacy but clearly demonstrate that to their audiences. With a customer-centric, privacy-first strategy, marketers can meet compliance requirements, deliver new and engaging user experiences, build trust with customers through transparency, and more.

Now is the time to shift your marketing strategy to convey the highest level of transparency surrounding privacy in order to build trust with your audience.

Join our session with Stefano Loi, preference and consent management expert from OneTrust, to gain an understanding of how to incorporate consent, preferences and first-party data across your marketing efforts.