With pandemic norms still impacting businesses, how can brands thrive in 2021? With the acceleration of digital channel adoption, this year will require an overhaul of marketing strategy and ways of working. A shift in focus. A total customer experience transformation.

This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before. Customer experience in 2021 now hinges on a three-pronged key imperative approach. You'll need to engage with data transformation, achieve digital transformation - and ultimately, adapt your organisation to satisfy ever-changing customer needs.

Download the 2021 Customer Experience Imperatives and read more about:

• Data transformation
• Digital transformation
• The adaptive organisation