There's little doubt that the big business battle being waged now, is for customer experience. The winners will be those that can make every customer moment really matter - by connecting experiences for their customers from across their entire ecosystem.

You can’t deliver connected and personal experiences for your customers without the ability to confidently connect their many moments, which a well-formed identity foundation will provide. In this paper, discover:

• The fundamentals of Identity
• Benefits of mastering customer identity
• The risks of not having an identity strategy
• The way forward for developing an identity strategy