Brands know that they have to be available at any time. Consumers are demanding and want to be able to contact them on their favorite touchpoints. But that's not all: with the multitude of communication channels at their disposal (messaging apps, chat solutions on websites, social media, etc.) web users also want to be able to express their needs to brands just like they interact with their friends and family: send an emoji to express their content, an image to illustrate their explanation, etc.

In this paper, see how rich content has become so important to today's customer experience, and how you can have rich, human conversations with your customers.