Marketplace Selling: Trends and Challenges for 2017
From Amazon and eBay, to Tesco, Rakuten and many more, selling through marketplaces can offer a low risk way to scale and real growth opportunities. But whether your organisation is a developed marketplace seller or you’re just getting started, there’s a lot to learn!
From listings to visibility, from customer experience to globalisation, what marketplace trends can brands and retailers capitalise on in 2017? What challenges do they face and what are the dangers?
Join Adam Joseph, Director of Client Services, EMEA at ChannelAdvisor to get industry insights and discover how to make the most of marketplaces right now.
Register for this live webinar to cover:
Trends
- Listings: How to make your marketplaces listings work harder
- Visibility: Where to be and which technologies to use to bank on marketplaces
- Heat maps: What and when to promote
- Customer experience: New expectations and how to deliver a premium experience
- Globalisation of marketplaces: Big and niche markets to target
Challenges
- Wholesale through big players
- Increasing competition
- Risk of penalties
- The pressure of selling direct
- Other implications (Brexit, tax & VAT, law, margins, logistics and more)
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