Many eCommerce strategies are focused on generating new visitors, but this can prove to be unsustainable - 92% of visitors will never become customers.

It’s cheaper and easier to convert existing customers and visitors - in fact, a 5% increase in retention can lead to an increase in profits of up to 95%.

Retention is the biggest opportunity in eCommerce today.

So what can retailers do to convert visitors who have abandoned purchases and keep existing customers coming back for more?

Many companies are using a basic abandoned cart email to try and recover lost revenue, but to truly make an impact on your customer retention figures, you need a holistic revenue recovery strategy.

Join our webinar where Efe Yucemen, marketing expert from Emarsys, will teach you how to create a strategy that will allow you to recover up to 63% of abandoned online purchases and turn visitors into loyal customers.

Register now to learn:

• The basics of revenue recovery
• Essential techniques for reducing basket abandonment
• How to optimise touchpoints to encourage a purchase