Summer’s here! Let’s talk about Christmas: Festive email marketing success needs planning that starts now
You might think it’s too early to think about Christmas ;but successful marketers are planning peak season emails right now.
Email marketing has always been hard to match in terms of ROI but, by examining your strategy and moving beyond ‘business-as-usual’ messaging, you can deliver surprising growth. In this webinar Jo Cotterell, from Scripps Networks International, owner of brands including Food Network, Travel Channel and Fine Living, will show how she has achieved just that.
Join this webinar to learn how to:
- Plan and deliver a seasonal email programme
- Use data to optimise content
- Implement systematic testing and continuous improvement
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