In moments of crisis, it isn’t just important for brands to deliver accurate, timely answers - it’s essential. But times of heightened urgency around search accuracy ultimately serve to illuminate a fundamental consideration companies must think about all the time: How they’re answering questions everywhere their customers are asking them.

47 percent of consumers base their trust in a brand on just its products, according to Edelman’s 2019 trust survey, but 55 percent say that brand trust has everything to do with not just products, but how a company treats its customers. This webinar will explore exactly how brands should go about building and maintaining a responsive, intuitive search ecosystem - and why search has a make-or-break impact on consumer trust.

In this live webinar, Yext's MD for UK and Northern Europe, and veteran marketing technology journalist Morag Cuddeford-Jones take an in-depth look at the topics.

Join this webinar to learn:

• How search can impact consumer trust in three key make-or-break moments
• How to leverage NLP and intent marketing to win and sustain a high level of customer trust
• What marketing tech stack mix is required to support an accurate and efficient search experience

and take the opportunity to put your questions to our expert speakers.