Marketing is changing. The arrival of digital channels has meant Marketers have had to learn a whole new set of creative skills, from HTML5 to Infographic design. But the impact of the digital revolution goes far deeper than just our creative skills. We are at the beginning of a digital revolution of the way marketing itself works.

As we move to a customer-driven, personalised, always-on marketing paradigm, data has become increasingly important to marketing. This will have a profound impact on our marketing processes, the skills we need, the roles of marketers and even the way we think about marketing.

Join Dr Charles Randall, Head of Solutions Marketing at the SAS® Institute as he discusses the implications of the digital revolution on the marketing organisation of the future.

Register now to learn:

• The six critical roles that define the future marketing organisation
• How they form the backbone for delivering the new marketing paradigm
• Where we can find the skills and expertise to fill these new niches