Digital display is a tricky business - even for marketers at some of the world’s largest brands. Finding the right audience, setting up and running campaigns, targeting, analysing, reporting and optimising can be resource intensive and expensive.

The modern display landscape is a quagmire of systems, acronyms, metrics and more, but there is a way to advertise specifically to people you know and leverage the power of your CRM database. In the last few years, platforms including Google, Facebook and Twitter have made it possible for advertisers to target users by email address, giving a way to run controlled campaigns and deliver dramatically higher ROI by using your existing data. In this webinar, we’ll look at how to do this.

Join our webinar to learn:

• What’s possible
• 5 Reasons why it beats standard targeting
• How to get started
• Examples of best practices and use cases