The Phenomenon of Product Advertising - Product Listing Ads (PLAs)

Product Advertising has been one of the biggest trends in the digital space over the last several years. We see this with Google especially, where In the UK, over 80% of clicks came through product listing ads (PLAs) - they have become the dominant format for advertising. When people are searching for products, it makes sense to show them products, not text. In this clip from our webinar Disruptive Digital Trends All Retailers Should Know, ChannelAdvisor's Link Walls discusses the trend.