Marketing Strategy

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White Paper

How to Create a Data-Driven Organisation

By Adobe
Marketing
Marketing Technology
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White Paper

The Eight Personas of Retail Customer Bases

By GBGroup
Marketing
Marketing Strategy
Commerce
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White Paper

Self-Branding: Success Through the “Me” Brand

By Citrix
Marketing
Marketing Strategy
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White Paper

How to Turn One Idea into Multiple Content Assets

By Citrix
Marketing
Marketing Strategy
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White Paper

The Building Blocks for Creating Direct Relationships with Consumers

By SDL
Marketing
Marketing Strategy
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Dan Brooke, CMO - Channel 4
Video

CMO Dan Brooke on how Channel 4 Have Become a Digital Business

By Bizibl
Play
Tom Grinstead
Video

The Guardian's Tom Grinstead on What Scares Him in Mobile

By Bizibl
Play
White Paper

Data Activation Results: Real Marketers from Multiple Industries Share the Real Results of Using Data Activation

By Oracle Marketing Cloud
Marketing
Marketing Strategy
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Understanding the Voice of the Customer
White Paper

How to Effectively Leverage Customer Insight with Business Discovery Analytics

By Autonomy
Technology
Data
Marketing
Marketing Technology
Marketing Strategy
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Tags

Automation
B2B
B2B List and Data Suppliers (incl. Brokers and Prospect Pooling)
B2C
Best Practices
Buying Process
CMS
Content
Content Marketing
Customer Analytics
Customer Behaviour
Customer Experience
Customer Loyalty
Customer Retention
Customer Voice
CX (Customer Experience)
Data
Data Analytics
Data Governance
Data Insight
See more