How customers buy has changed, prospects are 60% throughout the sales cycle when they start engaging with sales and in B2B markets like IT there are typically three to five people involved in the decision process, each doing their own research.

This guide provides practical insights into how an integrated approach to CRM and Marketing Automation helps organisations to:

• Align sales and marketing for competitive advantage
• Implement scoring, personalisation and demographics for improved lead-generation
• Make data driven marketing decisions
• Track ROI of all activities

Download the guide and learn how to optimise your marketing campaigns and drive greater revenue by combining CRM and Marketing Automation.