Your customers get more emails at this time of year, so you’ll need to work hard to grab their attention. Adding a few animated snowflakes or a tired reference to Santa’s sleigh just won’t cut it, because every other brand includes them in their campaigns as well.

In this document, you’ll discover:

• Which kinds of campaign work well in this period
• How to maximise ROI on key calendar dates
• Essential things to include in holiday campaigns
• Ways of personalizing emails during the holidays