What’s worse? Viewing a website which appears in a single language or viewing a site which is partially or poorly translated in a number of languages and/or inadequately localized? In today’s Internet-driven, global environment, it is more important than ever to develop a website in which content is carefully crafted and adapted to meet specific local needs and requirements. Too many organizations unfortunately continue to begin their global web site strategy development with one country in mind, and then attempt to map it onto other languages later. This paper examines the steps an organization needs to take to develop a best practice global web site development strategy.