With 2024 already proving to be a challenging year for consumers, brands need to ensure they’re fighting fit and competing for spend — but how? We sat down with two industry experts to discuss how strong brands use research and insights to power growth, build market share, and thrive, despite unforgiving conditions.

Our contributors included Stan Sthanunathan and Isaac Rogers — both industry veterans with decades of experience in marketing and research. Stan has spent his career at both Unilever, where he served as Executive Vice President of Consumer & Market Insights, and Coca-Cola where he was Vice President of Marketing Strategy & Insights. As President of Sago, a global market research company, Isaac is uniquely positioned to offer insights into a wide range of industries.

Download your copy to hear them consider the strategies of leading brands, highlighting how innovative use of research is helping them understand customers and support decision making.