The Essential Charity Marketer’s Guide to Legacy Fundraising
15% to 20% of all voluntary income received by UK charities comes from bequests, making legacy donors extremely important to charity marketers. However, the process of recruiting and maintaining a relationship with them comes with distinct challenges.
This Apteco eGuide delves into the largely untapped opportunities in legacy fundraising and how you can increase legacy donations with marketing automation. In it, you’ll learn:
- What legacy giving is and why it’s so valuable
- The complex challenges of legacy fundraising
- How to use marketing automation to nurture potential legacy donors
Get the downloadBelow is an excerpt of "The Essential Charity Marketer’s Guide to Legacy Fundraising". To get your free download, and unlimited access to the whole of bizibl.com, simply log in or join free. |
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