The Definitive Guide to ETL & Data Integration for Marketers

White Paper
Complex Structures

Marketing is everywhere, and it affects us all. The data it generates is everywhere too. It lives on various platforms, in large amounts, and is collected through an ever-growing number of tools and applications. And if that weren’t enough, it is also constantly changing.

In other words; data is big, and data is messy.

The International Data Center (IDC) predicts that “by 2025, the global datasphere will grow to 163 zettabytes” or the equivalent of 163 trillion gigabytes. That's ten times more than in 2016.

Which is a lot of data.

For marketers in particular, an exponential increase in data can seem like the challenge of a lifetime. Collecting it, cleaning it, putting it all together and making sense of it to derive business insights is a lot to deal with. Yet, the companies that do master that process will be the ones set themselves apart from the pack. You’d probably want to be one of them.

So, how do you take control of your data and put it to work or you? The answer is ETL. An abbreviation that - unlike many others - rolls off the tongue.

We’ve produced this guide to help you unlock the full potential of your data. It aims to be a valuable resource that will help you in your quest to become a data-driven marketer.

Get the download

Below is an excerpt of "The Definitive Guide to ETL & Data Integration for Marketers". To get your free download, and unlimited access to the whole of bizibl.com, simply log in or join free.

download

Want more like this?

Want more like this?

Insight delivered to your inbox

Keep up to date with our free email. Hand picked whitepapers and posts from our blog, as well as exclusive videos and webinar invitations keep our Users one step ahead.

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy

side image splash

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy