B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management

White Paper

B2B marketers don’t need to be convinced that content is the engine that fuels their businesses. As just one example, consider how the B2B buyer’s journey has evolved in the digital era. Today, 71% of B2B buyers prefer to conduct research on their own, with a sales representative available via phone or chat only when needed. Just 12% of buyers want to meet with a sales rep in person. Given a sales cycle that’s largely controlled by the prospective buyer, the right content at the right time through the right channel is the difference between a new customer and a lost sale.

B2B marketers who are responsible for such content live at this moment-of-truth juncture. They must respond to the constant pressure by engaging audiences continuously with fresh, high-quality content. Harnessing the power of content in the digital era, however, is no easy feat. Download this DCG paper, sponsored by censhare to find out how you can get started.

Get the download

Below is an excerpt of "B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management". To get your free download, and unlimited access to the whole of bizibl.com, simply log in or join free.

download

Want more like this?

Want more like this?

Insight delivered to your inbox

Keep up to date with our free email. Hand picked whitepapers and posts from our blog, as well as exclusive videos and webinar invitations keep our Users one step ahead.

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy

side image splash

By clicking 'SIGN UP', you agree to our Terms of Use and Privacy Policy