Driving traffic to the company website is a primary goal for many digital marketers, but what do you do when the site visitor leaves without converting? One answer is retargeting, reliant on placing cookies on visitors computers and allowing ad serving companies such as Google to display your ads to your user whilte they visit other sites. Retargeting is fantastic for branding, making you appear to have a massive online presence, and also encourages contacts to return to your site, thus increasing the likelihood that they'll take the desired action. Here are 10 fantastic tips for using retargeting to encourage engagement and drive revenue.