Marketers know the value of data, but using that data in a way that offers real value can be a challenge. Collecting, analysing and maintaining data properly is essential to success.

Read this whitepaper to learn how to tackle the challenges that marketers face when using data to inform their strategy, as well as tips on how to:

• Avoid analysis paralysis
• Enhance offline experiences with online data
• Leverage data to identify new customers
• Use CRMs and marketing automation to maintain data accuracy