Did you know that there are over 14.6 million people in the UK from an ethnically diverse background? Yet, almost three-quarters of ethnic minorities feel that UK media has little or no significance to them. This means that brands are missing out on the £300 billion spending power that the UK’s ethnic minorities hold.

But with the help of our 2024 Ethnic Calendar, you can stay up-to-date with the celebrations and events that truly matter to diverse audiences - Download now!