Email and SMS are the ultimate direct line to your audience and they continue to be some of the most impactful communication channels for businesses. This will not change in 2025, but the way we use these powerful tools is shifting rapidly.

That’s why we went straight to the source, tapping into the minds of top experts. We wanted to hear from them what a day in the life of an email and SMS marketer will look like in the near future.

How are they balancing the need for authentic, personalized connections with the power of automation? How are they using zero or first-party data for hyper-personalized experiences? How are they creating more nuanced segments?

In the pages ahead, get ready for an in-depth look at the trends, tools, and transformations that will dominate the marketer’s landscape in 2025.

The future of email and SMS marketing is here, and it’s about to get real personal.