Unlock efficiency in your team

Content is the lifeblood of marketing for any business – whether that’s photography, video, design, brochures, or other digital assets. But no matter how compelling your content is, it’s no good if you don’t manage it efficiently. Remember those hours spent hunting down that image from last year’s campaign, anyone?

Digital asset management (DAM) platforms like Canto have long been used to store, organise, find, and distribute content – and adding the power of AI can totally change your way of working. Users particularly like how this smart software can reduce time spent on manual tasks like organising and tagging, and help scale-up your content creation (more on that below). And with fewer than a third of marketing professionals using an AI-powered DAM platform according to a Canto survey, you could also find adopting this solution gives you the competitive edge. 

“It’s about getting the fundamentals right so you don’t waste time on things you don’t really want to do – like admin and file saving,” as Jenny Cobelli from Domino’s Pizza UK’s in-house agency puts it. To unlock the hidden efficiencies in your marketing team, an AI-powered DAM platform could be the answer.

Outsource your organising

Let’s start by admitting the reality for many organisations: your content is spread across different computers, cloud stores, internal servers, file managers, or other locations that (whisper it) you may not even know about. Even more organised businesses are spending considerable resources manually uploading, filing, sorting, and updating their content.

This is where an AI-powered DAM platform like Canto comes in. The revolution begins with automated metadata tagging and organisation including smart tags, smart albums, and facial recognition features. It’s like having a whole eager team of content organisation pros at your disposal. And suddenly, a huge growing mass of unsorted files becomes not only an efficient library, but most importantly a single source of truth.

Scale your content creation 

So, AI has already helped you organise your business’s content with pace and precision – now it can help break the cycle of poor productivity by speeding up your day-to-day workflow.

Tanner Schelle is Senior Supervising Producer at Atmosphere, a streaming TV platform built for businesses. Introducing Canto helped his team achieve more, purely by streamlining the video production process with a smart search function. With AI Visual Search, you simply describe what you want to find using natural language, and the platform instantly retrieves relevant photos and videos.

Tanner explains: “We‘re anticipating a 25-40% increase in curation and creation of those original compilations on our end. That‘s significant, because now our team of 15 has increased effectively to almost 25 editors because of the amount that we could do, or at least scale. We don‘t even have to worry about time. We can just be more creative overall. Creating better content is first and foremost for us, and that‘s a problem we‘ve been trying to solve, and this [AI Visual Search] really, really helps solve that.”

Integrate your workflow

Of course, it’s no use having a super-intelligent content manager if it doesn’t talk your organisation’s language, slowing you down and forcing you to clunkily switch browsers. This is why Canto integrates seamlessly with more than 40 tools that marketers rely on throughout the content lifecycle, including Mailchimp, Monday.com, Canva, Slack, Wordpress, Microsoft Teams, and many more. This was a game changer according to Jenny at Domino’s Pizza UK: “The two things run seamlessly. We’ve created this fluid, streamlined system where you can find your request and essentially be self-sufficient.”

Every organisation has different needs and a different tech stack to meet those needs, but the impact of an AI-assisted DAM solution can be realised by all. Whether you’re trying to unify campaigns across time zones, manage your brand among a network of franchises, or use content to wow prospective clients and win new business… AI can power-up your productivity.

Ultimately, we all know that time is money. It’s just as true that efficiency is productivity. With an AI-powered DAM platform in your team, very soon doing ‘more with less’ can become a reality.