Search marketers have long dreamed of connecting people-based marketing with search marketing

If we were to define the two:

• Search marketing is about acting on your prospects’ intent to buy. You’re targeting the precise moment when someone wants your brand or products.
• People-based marketing is about marketing to the person behind the data. You’re targeting, personalising and measuring based on insights about real people.

Of course, each of these disciplines are hugely valuable individually.

But if you combine them, you’ve got an incredibly powerful new tool: People-Based Search.