YouTube might seem out of reach for advertisers with limited budgets, but you can run YouTube on a budget. In this blog, we explore how best to do this, by focusing on:

• Audiences on YouTube - tips on reaching the most relevant users at a cheaper price
• Video Formats - suggestions for cost effective, lower funnel formats targeting conversion-based KPIs
• Creative - best practice guidance to ensure you get the most out of your video ads
• YouTube Ad Budgets - advice on how to maximise your reach and minimise wasted spend
• Tips and Tricks for YouTube - a few additional pointers on how you can set your campaigns up for success