Abhitab Bhaskar, CEO - International Business for Netcore Cloud, recently spoke to Bizibl about the company’s growth story in Europe and its aspirations in the days to come.

“Netcore Cloud has been active in Europe for two years and has seen 40% YoY growth, helping  many customer-first brands improve engagement and retention. To continue this success, strategic partnerships have been made to increase our regional presence,” he says 

Customer experience has become an increasingly important factor in the success of modern marketers. Having a unified customer view, proactive engagement, and increased focus on retention, customer feedback, and loyalty are all key elements to creating a successful customer experience.

The company provides brands with the tools to do just that. Interactive emails are used to capture zero party data, while behaviour and engagement analytics are used to form the right segment of the audience, and RFM’s and cohorts are used to understand user behaviour.

“Our AI engine is able to create predictive segments that help brands find users who are likely to buy or churn. Hyper-personalised communication across touchpoints and gamification campaigns are also used to keep customers engaged throughout their lifecycle stages,” says Bhaskar.