Key Content Trends for 2018

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It won’t surprise any marketer to learn, that if consumers want information, they go looking. Whether it’s a new recipe, or they’re considering a new washing machine, the answers are within reach. Businesses have learned that they need to be present at this point - or they risk obscurity.

To avoid this, organisations have learned to become publishers, compelling their marketers to create vast amounts of content. Once seen as a niche discipline, content marketing is arguably the central component of most modern marketing strategies.

But the world of content marketing is not without its challenges. Consumers have high expectations, not just of the content quality, but of the availability, relevance - even of their own experience when consuming it. This presents real challenges for even the most developed marketing operation, so it’s important to stay up-to-date and keep your content strategy evolving. In this blog we’ll look at some of the key trends to watch out for in the year ahead.

So, that was a list of trends to watch out for in content marketing this year. As with everything in marketing and technology, it’s constantly evolving, so it’s by no means exhaustive.

What we do know for sure, is that new technologies are helping to put business people in direct control, and reducing the dependence on IT. In the year ahead, successful businesses will use this to their advantage, freeing up the resources they need to generate more content, by focusing on workflows and automation. Consumers expect high quality experiences across the board - on every device, at any time. If they can’t get them from your brand, they’ll go elsewhere. With that in mind, investment in content itself is a must, but so too is investment in tools to help streamline and scale your content operation.

To learn how your business can rapidly develop and deploy native apps for content delivery, get in touch with the experts at Rakuten Aquafadas. Their powerful tools can help you deliver best-in-class digital experiences on any platform.

For more information visit to find out how some of the world’s biggest brands are leveraging Rakuten Aquafadas technology to support their agile content strategies, control costs and move faster.

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