Trying to explain engagement rates to someone who just wants to know about sales is like trying to pay rent with Monopoly money: The value’s clear to you, but they’re just not buying it.

Today’s Social Pulse: Agency Edition, powered by Agorapulse, guest Scott Emalfarb is the founder and CEO of Fresh Content Society, social media whisperer, and ROI translator extraordinaire. He’s here to cut through that confusion. This is the guy who turned a desperate tweet from a struggling deli into a 1500% sales increase during the pandemic. Scott has cracked the code on speaking the language of social media value to everyone from sceptical CEOs to hungry CMOs to overwhelmed social media managers. Listen to the full episode here.