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GDPR. The Moment for Mail.

White Paper

The GDPR has brought new rules, new customer attitudes, new challenges – and new opportunities. Marketing in the GDPR era requires a different mind-set. This is not just about rigorously...

The GDPR Opportunity with Mail

White Paper

The General Data Protection Regulation (GDPR) has far-reaching implications for Royal Mail and its customers. But we are optimistic that the new data laws will have a positive impact on...

The GDPR: Mail and Legitimate Interests

Article

Customer consent is at the heart of the GDPR, however, as the Information Commissioner, Elizabeth Denham, confirms, it’s not the only way to comply. If organisations have valid reasons to contact individuals, there is another option: "Legitimate Interests".

This is an area within the GDPR that allows organisations to process personal data for specific purposes, which can include direct marketing. Be sure to check the advice of the Information Commissioner’s Office (ICO) on what constitutes "Legitimate Interests" and consult with your legal teams to see if it’s the right path for your organisation.

An Experian guide to GDPR

White Paper

Driven by the proliferation of connected technology, organisations of all shapes and sizes are now in possession of more customer information than ever before. The current legislation was drawn-up at...

GDPR for B2B Marketers

White Paper

After years of deliberation, the EU Parliament approved the General Data Protection Regulation on April 14th, 2016. Since then, many businesses have been assessing their data, systems, processes and partners,...

GDPR Consent Guidance from the EU Data Protection Working Party

Video

Guidance on GDPR consent has been talked about for a long time. Working Party 29 have issued their guidance, and we can now expect the ICO to follow suit shortly...

The Effect of GDPR on Content Personalisation

Video

In this clip from our recent webinar " You Can’t Win Smart Customers With Dumb Content ", Ian Truscott and Rusty Warner discuss the effect of the GDPR on content...

Corpdata GDPR Changes

Video

Andy Smith describes how Corpdata have changed their procedures, methods and terms and conditions to enable their customers to continue to use Corpdata's UK B2B lists to find new customers,...

General Data Protection Regulation (GDPR)

Definition

The General Data Protection Regulation (GDPR), also known as the European Union Data Protection Regulation, is a regulation which intends to stengthen data protection protocols for individuals within the European...

Cut the Crap - Use GDPR to Make your Marketing Customer Centric

White Paper

There is no doubt about it, the General Data Protection Regulation (GDPR) is one of the biggest changes to privacy law in 20 years. Its effect has landed squarely in...

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