In November 2021, British cosmetics company Lush chose to come off four major social media channels.

But why? According to the brand, the decision to step away from Instagram, Facebook, TikTok and Snapchat in all 48 countries where it operates was made due to concerns about the negative impact of social media on users’ health.

Despite the positive ethical motivations behind this bold statement, critics have commented that this action won’t benefit Lush’s brand. Some suggested that muting or disabling comments could’ve been a better alternative course of action. But with many individuals and companies spending more time moderating social media comments than creating content in the first place, there must be a better way.

So, what’s the solution? At Arwen, we believe automation is the key…