All Hail the King: Mobile Video Reigns Supreme


It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video, and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021.
The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally, and in the U.S. within our network. In the U.S. in particular, over a third of all mobile ad spend was devoted to video spots during the first three months of 2018, and that will likely only grow over time.
So why are advertisers embracing in-app video advertising so readily? According to our data, there are three main reasons for the shift.
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