At the start of the year, it’s important to set those goals you want to reach, but more importantly, have a strategy in place of how you’re going to get there. You may have a list of dream brands you’d like to bring in as new clients but are they ready to buy?

There are many factors that can create new opportunities:

• Changing consumer behaviours
• Growing market
• Fast-growing companies
• Increased competition
• Declining market
• Economic factors
• Business and brand strategies
• New appointments
• Cyclical agency reviews
• Calendar events
• Seasons
• Mergers & Acquisitions
• Investments & IPOs
• Hot Topics

Thankfully, you don’t need to put the hard work into researching across all of these themes as ALF has put together a list of predictions and trends for the year ahead. Plus, we’ve highlighted some of the brands that could benefit from these changes and/or switch up their marketing and advertising strategy as a result! Don’t forget ALF gives you access to these brands’ decision-maker contact details, historical advertising spend trends, agency relationship data, latest news stories and much more – everything you need to craft the perfect pitch!

2024 Consumers Trends

• The cost-of-living crisis has brought about new consumer behaviours
• The retail pie will be smaller – increased competition
• People have got used to buying less and spending less
• Consumers are more selective about where they shop and what the buy
• Shoppers are more likely to opt for branded goods in certain categories
• Consumers are demanding more from their retail or brand experience
• More than ever, loyalty schemes will help boost sales and brand loyalty

Sectors to watch - Health & Wellbeing, Beauty & Skincare, Long-Life Food and Drink, Health-Based Food & Drink, Premium Food Ranges, Digital Banks, Quality Clothing Basics, Secondhand & Preloved, Gaming, Electric Vehicles, Travel and Experiences

Struggling sectors - Branded FMCG, Alcoholic Drinks, Takeaway & Restaurants, Insurance, Fast Fashion