Today, information is everywhere, and it can be accessed in an instant. As consumers we expect to get accurate, immediate responses to our questions anywhere we ask them – especially from the brands we interact with. In fact, this information exchange underpins customer relationships; being offered accurate answers by a brand evokes trust, according to 70% of consumers.

In this consumer research report, you’ll discover:

• How shortfalls in search are letting consumers down and costing businesses big.
• European consumers’ experiences of searching for answers – and the impact when they can’t find them.
• 3 critical steps to help bridge the trust gap between businesses and consumers.