How to Reach Gen Z and Why it Matters

White Paper
Young person, casually dressed, using phone, surrounded by social icons

To explore the latest in social media trends, Talkwalker and Khoros have worked together to produce this in-depth report. The report examines Gen Z, one of the most digital savvy generations today, which also happens to have a very important buying power. With over $140B in their e-wallets, many brands are scratching their heads to come up with the best ways to connect with this young audience.

This generation is different in the platforms they use, and the way they engage with brands. So everyone’s wondering, what does it take to win over the hearts and minds of Gen Z?

Download your copy to learn about...

  • Gen Z’s evolving consumer behavior in the past few months
  • Why purpose-driven brands have a greater chance to connect with Gen Z
  • Leveraging the most successful platforms to connect with younger generations

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Below is an excerpt of "How to Reach Gen Z and Why it Matters". To get your free download, and unlimited access to the whole of, simply log in or join free.


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