Great customer relationships are the bedrock of a thriving business, and the key to success. The Customer Relationship Management (CRM) software market has reached maturity and most vendors offer a proven set of functionalities to serve the needs of organisations today.

Implementing a CRM system can be a challenge, especially for small and mid-size companies that tend to have limited or no dedicated IT teams. With CRM comes also a review of the way the business operates, how departments get the job done, and how they make decisions. A CRM project includes technology, people and business process - and all of those elements need to be considered in unison in order to drive success.

Having implemented CRM at hundreds of small and mid-sized businesses, Workbooks has become acutely aware of the essential ingredients a successful implementation has. Download this guide to find out more.