The Growing Role of Customer Data Platforms
Find out how 235 organizations rank for their marketing maturity, and learn how your own capabilities compare with theirs across 4 pillars of omnichannel excellence:
- Outbound marketing
- Inbound marketing
- Owned media
- Cross-channel orchestration
CDP-equipped companies are leading the way in omnichannel marketing, since they are 5X more likely to be using advanced data analytics to support real-time personalization and 2X more likely to be delivering synchronized online and offline customer journeys.
The path to omnichannel maturity is anything but straightforward, however, with only 9% of respondents claiming to deliver a seamless experience over both online and offline channels and just 17% reporting that they have a dedicated CX responsibility at boardroom level.
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