The vast majority of companies will have an analytics team to measure progress, track improvements and report on outcomes. However, far fewer brands have truly embraced advanced analytics alongside their more traditional practices, despite the sizable rewards that are potentially to be gained by so doing. The opportunity is vast – yet many organisations are concerned about how to overcome the perceived barriers blocking their way to realisation of advanced analytics as a practice.

In this paper, you will discover:

• Why deploying an advanced analytics capability matters now
• What the key perceived obstacles to success are, and how to overcome them
• The lost opportunity cost of missing out on advanced analytics
• The rewards of successful deployment