Be honest with yourself: Do you have a defined social strategy? Do you have specific ad programs identified? Budget allocated? KPIs established?

Analysts predict a 71% increase in social media spending in the next five years, so competition for the attention spans of consumers will be tougher than ever. It wasn’t long ago that retailers and brands struggled to monetise the popularity of social media platforms. But thanks to the success of evolving advertising programs by social giants like Facebook, it’s no longer a question of how, but how much.

While it can be lucrative, successful social media advertising requires constant attention. Platforms evolve. User behaviour changes. Sellers that don’t keep up with the latest offerings get left behind.

In this ebook, you'll learn the latest trends and updates, top options for e-commerce sellers, and how to thrive in the 2019 social landscape