Marketing Technology

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White Paper

Personalisation: Hanging in the Balance

By Acxiom
Marketing
Marketing Technology
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White Paper

How Data-Driven Marketing is Boosting Business Performance

By Acxiom
Marketing
Marketing Technology
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White Paper

How Technology is Changing the Relationship Between Consumers and Brands

By Acxiom
Marketing
Marketing Technology
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White Paper

Reaching More Customers With Certainty

By Acxiom
Marketing
Marketing Technology
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White Paper

Reconnecting with Email

By Bizibl
Marketing
Marketing Technology
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White Paper

Big Data Big Deal: Five steps to identifying the most valuable 5% of your data

By Acxiom
Marketing
Marketing Technology
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John O'Donovan
Video

FT CTO John O'Donovan on Using Big Data for Growth and Innovation

By Bizibl
Play
White Paper

The Mobile Data Management Platform: Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Data Management Platforms Demystified: Using Actionable Marketing Data to Target, Segment, and Generate Revenue

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Social Media and the Data Management Platform

By Oracle Marketing Cloud
Marketing
Marketing Technology
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White Paper

Customer Analytics for Dummies

By IBM
Marketing
Technology
Data
Marketing Technology
Commerce
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Business Analytics in Retail
White Paper

Business Analytics in Retail for Dummies

By IBM
Commerce
Technology
Data
Marketing
Marketing Technology
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Tags

Actionable Insight
AdWords
Agencies
APP Growth
Attribution Modelling
Automation
Best Practices
Big Data
Campaign Management & Marketing Automation
Case Study
CMS
Commerce
Content
Creative
Customer Analytics
Customer Behaviour
Customer Engagement
Customer Experience
Customer Insight
Customer Retention
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