Emails matter, so creating the right impression with a professional email signature makes good sense, but an email signature can be so much more than just a digital business card.

When properly managed using dedicated solutions, email signatures provide a targeted, high-volume communications opportunity for your sales, marketing and HR teams that doesn’t give your IT guys a headache.

This guide gives you the lowdown and walks you through the seven ways to make the most of email signatures.

With Email Signatures for Dummies, learn how to:

• Use your email signature for promotions, social media and brand management.
• Make every email that your company sends a valuable marketing asset.
• Get consistent email signatures across your organization.
• Manage your company’s email signatures more easily and effectively.