The world of search has seen a paradigm shift. People don’t just type in disparate keywords; they ask specific questions. And they expect accurate answers to help them make important decisions in their lives. However, they are increasingly delivered misinformation, making it harder for people to know if they can trust the answers they are getting online.

Brands used to be considered a source of truth online, but it’s become increasingly difficult for them to stand out and deliver their own answers. That’s where Yext comes in. With a mission to provide perfect answers everywhere customers search, Yext’s Search Experience Cloud puts businesses in control of their facts online. By providing brand-verified answers on their own websites — then across search engines, maps, apps and voice assistants — Yext helps brands take back control of the customer journey.