Dr. Natalie Petouhoff
Dr. Natalie works with Fortune 100 and 500’s Senior Leadership teams to create strategic marketing and customer experience solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Dr. Natalie leads executive workshops to discuss to not only choosing the right software, but understanding how to derive ROI from customer lifetime value initiatives and social media / digital customer engagement. She leverages her pragmatic experience from roles diverse as—PR, Marketing, Sales, Customer Service, Customer Experience and Product Innovation— to provide down-to-earth guidance for clients.
And as a keynote speaker and storyteller, Dr. Natalie shares the hottest trends & how to’s of industry leaders— the top strategies to deliver excellence at scale in marketing automation, next generation customer experience, social analytics and big data business insights. Dr. Natalie's experiential knowledge comes from working with a wide range of industries and brands such at General Electric, General Motors, HP, Sony Pictures Entertainment and various sports teams and their management.
Dr. Natalie teaches at UCLA’s Anderson School of Management Summer Institute in Managing Enterprise in Media, Entertainment & Sports. And Dr. Natalie stays on the cutting-edge by being on the advisory board of several start-ups, works with VCs and is often asked for her pragmatic and poignant point of view by the New York Times, Fast Company, Forbes, Huffington Post, TV, radio and other global outlets.
Education: Dr. Natalie's foundation was built in the world of engineering where she learned strategic thinking that could be easily applied in the real-world and deliver concrete results. She studied at University of Michigan where she obtained her B.S. and M.S. in Metallurgy and Material Science Engineering. She was awarded a Fellowship by General Motors to continue her education in engineering at UCLA, where she graduated in Material Science and Metallurgical Engineering.
Dr. Natalie currently serves on the Board of Advisors for UCLA Extension's Management and Business Programs. This program has been delivering practical education since in 1917, serving nearly 100,000 students each year.