In this webinar, our panel will explore how the global auction firm Christie’s has embraced marketing technologies to stay at the forefront of its industry and meet its customers high expectations. Panel expert Danny Rowe from Team 6ix joins Christie’s International Director of Media, Neil McCutcheon, to discuss how the company implemented technology solutions to produce marketing collateral more efficiently and cost-effectively - and how the effort has enhanced Christie’s customer experiences. 

Join this webinar to learn:

• Christie’s primary considerations when selecting technology.
• How Neil and his team built a business case and gathered internal support for technology adoption.
• How Christie’s uses marketing technologies to maximise it's intellectual property.
• How Christie’s marketing technology has had a direct impact on the brand and customer experience