Think Global, Target Local: The Micro World of Marketing
Micro-targeting, Micro-segments, Micro-moments, Segment of one. These are just a few of the terms that have become part of the modern marketing vocabulary.
As the number of customer interactions increases, delivering micro-targeted experiences at scale becomes much more challenging. Join our webinar to learn how to shape a strategy which delivers on these objectives, maximises resources and drives ROI.
Register for this webinar to learn:
- The key strategies behind hyper-personalisation and how to deploy them
- Best practice for delivering unique experiences for individuals
- The pitfalls of micro-marketing and how to avoid them
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