Data-Driven Pitching

Show them where they are now and where you can take them

As budgets turn towards digital, clients are increasingly concerned about measuring ROI. With Socialbakers Analytics you can create a visually-appealing report with a couple of clicks and come into your client meeting with a deep knowledge of their strengths and weaknesses. Show them the relevant measurement metrics and tell them how you plan to achieve those objectives.

Pursuing a client

Show your prospect the value you can create for them right from the start

Get their attention by offering a freebie report on their social performance or congratulating them on a social media landmark they just hit. You need to set yourself apart from the competition when trying to get your foot in the door. You can use your special tool Promoted Post Detection that shows you a paid and organic reach breakdown for both your client and their competition, so you can show your prospect how to improve the quality of their content and increase reach by boosting the right posts. It makes for an effective elevator pitch too.

Integrated Reports

Offer value by providing easy-to-create audit reports

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As a representative of your client’s interests in strategic communication, you provide guidance and knowledge, and you should have data-driven consumer insights to give to your client.

Providing your clients with strategy that is backed up by data will become indispensable as brands are looking to see how their social strategies are connected to the bottom line. Offer a competition report between two Pages or Profiles, like the one from Socialbakers Analytics, or a progression report to show the difference you’ve made for the client.

Quick Summary

No matter how innovative your services, they will not have a competitive edge in the world of data-mining if your insights are not backed up by measurable results. You can make analytics and social media monitoring a seamless part of your services by doing these things.

• Research your prospects and their current situation before you approach them and use data while pitching ideas to clients
• Use a tool like Socialbakers Analytics to create audits for your client
• Show them competitive intel and integrate this knowledge into an action plan
• Stay up-to-date on industry standards and be able to benchmark
• Advise on how to measure results and then deliver actionable insights

Picking a flexible and strong data analytics tool can transform your business. This chart shows the progress of Interactions that Socialbakers Analytics clients’ Pages get before and after agencies start using deep data analytics.